For authors.

Get your books found. Keep the readers who find them.

Readers search for you on Google and land on Amazon, Goodreads or nothing at all. The ones who finish your book never hear from you again. We fix both, then automate the work so your next launch runs while you write.

No card, no contract. Findings within 2 business days. Prefer chat? Ask on WhatsApp.

AUDITFree, back in 2 business days
AUTHOR WEBSITELive in 14 days
OWNERSHIPYours, no yearly renewal fee
PRICINGFixed, agreed before work

Start free

Three things you get before you pay anything

Paid author audits usually cost $97 to $150. Ours is free, and so are the other two. You see what's wrong, what we'd automate and the quality of the work first. Then you decide.

01Free

Author visibility audit

We check what a reader finds when they search your name and every title: Google, your website, your Amazon author and book pages, Goodreads, your book description and your email signup. Written findings within 2 business days.

02Free

Launch automation map

A one-page plan for your next launch: every email, reminder and review request, with the date it goes out. Yours to keep, even if you run it yourself.

03Free

Your first fix

We fix the quickest high-impact problem the audit finds, like a broken link preview or a missing sitemap, so you see the work before you pay for any.

Not ready yet?Download the free author launch checklistPDF, 2 pages. Every step from 60 days before launch to 30 days after. No email needed.

Sound familiar?

01

Google sends readers somewhere else

Search your name or your title and Amazon, Goodreads or Instagram comes first. Sometimes your site is not there at all.

02

Readers finish the book and vanish

No newsletter, no next step, no way to reach them when the next book comes out.

03

Every launch starts from zero

Reminder emails, advance copies, review requests and posts, all by hand. Sales fade after two weeks and you start again.

04

The website was a weekend job

Built on a template or an AI builder, and nobody has checked whether Google can read it.

What it looks like

What a reader sees when they search your name

An example with a fictional author, so you can picture the change. Your audit shows your real results.

Before
elsa varnell the salt orchard
amazon.comThe Salt Orchard: A Novel, Paperback
goodreads.comThe Salt Orchard by Elsa Varnell
instagram.comElsa Varnell (@elsavarnellwrites)
elsavarnell.comHomeResult 4. No description, no book, no signup.
After
elsa varnell the salt orchard
elsavarnell.comThe Salt Orchard by Elsa Varnell | Official siteRead the first chapter free. Book one of the Orchard series, out now in paperback, ebook and audio.BooksThe Orchard seriesFree chapterEvents
amazon.comThe Salt Orchard: A Novel, Paperback
goodreads.comThe Salt Orchard by Elsa Varnell
Example site

See the full author website we'd build

A working demo for the same fictional author: book pages, series page, free chapter signup, events and media kit.

Open the demo site

Automation

Automations that run while you write

Author email marketing, set up once on your own email tool. After that, every reader who finds you gets the right message at the right time, without you pressing send.

Example reader journey
  1. Day 0Finds your siteFrom Google or a link in the book
  2. Day 0Gets chapter one freeJoins your list in exchange
  3. Day 0Welcome emailThe chapter, and who you are
  4. Day 3The story behind the bookWhy you wrote it
  5. Day 7The buy linkPaperback, ebook, audio
  6. Day 14Review requestOne click to leave a review
  7. Next launchNew release alertThey hear first

Reader magnet funnel

A free chapter or bonus story in exchange for an email, with welcome emails that send themselves.

Your partApprove the emails once

Launch sequence

Pre-order reminders, launch day emails and a last-chance note, each on its date.

Your partPick the launch date

Advance reader system

Early readers sign up, receive the book, and get reminded to post a review. Tracked in one sheet.

Your partShare the signup link

Review requests

Readers who bought or downloaded get a friendly review ask a week later, with direct links.

Your partNothing

New release alerts

Every reader on your list hears about the next book the day it goes live, sorted by the series they read.

Your partAdd the book link

Social post scheduling

One content plan posts to Instagram, Facebook and X on a schedule.

Your partWrite or approve the posts

Direct sales delivery

Ebooks and signed copies sold from your own site, with the file or the shipping note sent automatically.

Your partPack the signed copies

Sales in one place

Your shop, Payhip or Shopify, and your Amazon reports in one dashboard, updated automatically wherever the platform allows it.

Your partLook at it

Example email

The first email a new reader gets

Written with you, in your voice, then sent automatically to every new signup.

Elsa Varnellhello@elsavarnell.comJust now
Chapter one is yours

Hi Sam,

Thanks for signing up. Your free chapter of The Salt Orchard is attached, and the link below opens it in your browser if you prefer.

In a few days I'll tell you about the summer I spent on the coast that started this book.

Read chapter one

Elsa

Example with a fictional author

Example launch

A launch that runs on its own

Every date below is scheduled once. You focus on the book.

  1. 30 days beforePre-order page goes liveBook page, buy links and the signup form are ready.
  2. 21 days beforeAdvance readers get the bookSignups receive their copy automatically.
  3. 7 days beforePre-order reminderYour list gets the cover, the date and the link.
  4. Launch dayIt is outLaunch email, social posts and advance reader review nudge.
  5. 7 days afterReview requestsReaders get a short ask with direct links.
  6. 30 days afterNext book teaserThe list stays warm for the next launch.

Example audit

What your free audit looks like

Plain findings, ranked by what costs you readers. This one is for the fictional author above.

Author visibility auditelsavarnell.com
  • FixYour name on GoogleYour site is result 4, after Amazon, Goodreads and Instagram.
  • MissingBook pages Google can read0 of 3 books have their own page.
  • MissingEmail signupReaders have no way to join a list from the site.
  • FixLink previewShared links show the website builder's default image, not your cover.
  • GoodSitemapFound and readable.
  • GoodMobilePages fit and load on a phone.
Free fix included: the link preview, so every shared link shows your cover.

Author websites, SEO and email automation

Pick one piece or hand us the whole thing. Every job gets a fixed price and a written scope first.

01

Get found

  • Free author visibility audit
  • Author website you own
  • Fix your current site (WordPress, Wix, Squarespace, Lovable)
  • Author SEO setup: book and author details Google reads, sitemap, Search Console
  • Pages readers search for: your genre, comparable books, the problem your nonfiction solves
  • Monthly SEO: new pages and a short ranking report
02

Keep your readers

  • Reader magnet funnel
  • Launch automation
  • Advance reader system
  • Review requests and new release alerts
  • Social post scheduling
  • Sell direct from your own site
  • Sales dashboard
03

Grow beyond the book

  • Reader community or members area with a paid tier
  • Course or coaching platform for nonfiction authors
  • Companion app for iOS and Android: series guide, bonus content, reading tracker

Delivery

How fast it's done

Counted from the day we have your content and access. Every date goes in the written scope before work starts.

Author visibility audit
2 business days
Fix your current site
3 to 5 days
Author SEO setup
7 days
Reader magnet funnel
7 days
Launch automation
7 to 10 days
New author website
14 days

No renewal trap

Stop working with us and your site stays online

Some author website providers take your site offline when you stop paying a yearly fee, and you can't add a page without asking them. We set everything up on your own accounts: the domain, the site, the email list and every automation. You can edit any of it. If you stop working with us, it all keeps running.

Monthly author care

Want us to keep it running for you?

  • Site updates: new books, covers, buy links, events and press
  • Your newsletter, written with you and sent on schedule
  • Launch support for every new release
  • New SEO pages each month and a short report on what is ranking
  • A monthly check that every automation still runs

Month to month. Stop anytime, and everything stays yours.

How it works

01

Audit

Free written findings within 2 business days, whether or not you hire us.

02

Plan

A written scope with a fixed price and dated milestones. You approve before work starts.

03

Build

Everything is set up on your own accounts, so the site, the list and the data stay yours.

04

Hand over

A short guide, 14 days of free support, and monthly SEO only if you want it.

Who it's for

Fiction and nonfiction authors with at least one book out, self-published or traditionally published. If a launch is coming up, start a few weeks before it, so the pages and the list are ready on launch day.

Guides for authors

Questions

Is the audit really free?

Yes. No card and no contract. You send your name, your titles and your website, and you get the written findings within 2 business days. The audit covers Google, your website, your Amazon author and book pages, Goodreads, your book description and your email signup. You keep it whether or not you hire us.

How long does an author website take?

14 days from the day we have your content: book covers, descriptions, your bio and buy links. A fix to your current site takes 3 to 5 days.

Do I need a new website?

Not always. If your current site works, we fix what’s holding it back. If it can’t be fixed properly, the audit says so plainly.

Does this replace Amazon?

No. Amazon stays where most of your sales happen. This makes sure readers who search for you find your own site too, and that you can reach them again for the next book.

Which email tool do you use?

The one you already have, like MailerLite, Kit or Mailchimp. If you don’t have one, we recommend one with a free plan and set it up for you.

How long does SEO take to show results?

Fixes to how Google reads your site can show within a few weeks. New pages usually take two to four months to rank. That’s why we start well before a launch whenever we can.

Do you write my content?

We write the technical and SEO copy, like page descriptions and welcome email drafts, and you approve every word. Your books and your voice stay yours.

My publisher runs my author page. Can you still help?

Yes. We set up a site you own alongside it, and the email list is yours whatever your publisher does.

Who owns everything at the end?

You do. The site, the domain, the email list and every automation run on your own accounts. If you stop working with us, everything keeps running.

Send three things. Get your audit in 2 business days.

Your name, your book titles and your website if you have one. That's all we need.

Have a project in mind?
Let's build it.

Whether you are building a new SaaS platform from scratch, launching a mobile product, designing a high-conversion interface, or need an urgent rescue for an AI-built app, we are ready to help. You will receive a clear scoped plan and milestone timeline within 1 to 2 business days.

100% code ownershipDirect founder accessFixed milestones
WhatsApp us